Lacoste asks you to imagine the future of tennis for their 75th anniversary. It is a simple yet futuristic ad that works on many levels from the art direction to the computer animation. I watched the gold medal match in Tennis at the 2004 Athens Olympics and almost died of boredom. This ad actually makes me want to play it tennis, although I doubt I will still be alive in 2083. Maybe if I start playing tennis I could actually be healthy enough to live that long. I think I will stick to just watching the ads, and maybe buying some Lacoste clothes.
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